Costa Coffee Launches Self-Serve Coffee In Partnership With Shell Malaysia

Thursday, August 10, 2017

Europe’s best loved coffee shop* and the second largest coffee brand in the world, Costa Coffee, today announced the launch of its self-serve offering in Malaysia following a successful trial with partner, Shell. The launch will see an initial roll out of 200 locations across Shell Select stores over the next 12 months, with many more to follow.

Costa Coffee’s state-of-the-art self-serve coffee offering is designed by luxury Italian design house Pininfarina, famous for designing the classic Ferrari. Each self-serve location serves Costa Coffee’s signature blend, Mocha Italia, freshly ground for every cup served. Boasting over 200 combinations, the opportunity to customise a drink is endless; from adding fresh milk, to selecting indulgent flavoured syrups. Coffee lovers in Malaysia will enjoy a Costa Coffee world exclusive; the introduction of an iced drink range from Costa Coffee self-serve for the first time ever. 

Costa Coffee has been at the forefront of better coffee experiences since it was founded in 1971. Passionate about introducing great coffee to customers globally, the launch of self-serve offering in Malaysia reaffirms the brand’s commitment to inspire and excite its customers.

Scott Martin, Managing Director at Costa Express (trading as Costa Coffee in Malaysia) said: “We are delighted to extend our global presence with our launch in Malaysia, a dynamic, desirable and thriving country with an established coffee culture. The scale of Shell in Malaysia, as well as our well established multi-market partnership gave us the ideal platform from which to roll out our brand. Through our partnership with Shell and our world-leading on-the-go proposition, we will transform customer perception about the quality of on-the-go coffee available in Shell Select stores, just as we did in the UK, increasing the appeal of Shell sites to their customers and giving customers more reasons to visit more often.”

Shairan Huzani Husain, the Managing Director of Shell Malaysia Trading Sdn Bhd and Shell Timur Sdn Bhd said: “Shell places customers at the heart of everything we do, and our retail mission is to make their life’s journeys better by giving them one less worry on the road. We're continuously upgrading our stores to include a food oasis so our customers can have a better retail experience on-the-go. Our food oasis offers quality pastries from deli2go that are baked fresh in-store every day, alongside other options from local and international food & beverage providers.”

“The partnership with Costa is in-line with our mission to enhance our customers’ retail experience. Now customers and coffee enthusiasts can enjoy quality coffee on-the-go; and we hope Malaysians will visit Shell Select to experience the convenience and taste of Costa Coffee,” adds Shairan.

For the list of Costa Coffee locations at Shell Select stores, visit

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